Kewra Ruh Attar | Authentic Indian Attar | Handcrafted in Odisha
Kewra Ruh Attar | Authentic Indian Attar | Handcrafted in Odisha
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Kewra Ruh – Pure Floral Distillation
Extraction Method: Steam Distillation & Hydro Distillation
Source: Fresh Kewda Flowers, Odisha
Kewra Ruh by Ritva Fragrances is a rare and precious floral attar, distilled from freshly harvested Kewra flowers of Odisha using traditional steam and hydro-distillation methods. This artisanal process preserves the true soul of the flower, resulting in an authentic and naturally rich Ruh.
The aroma opens with a fresh, green floral brightness, followed by a soft, sweet and slightly powdery heart, resting on gentle woody and earthy undertones. Elegant yet soothing, Kewra Ruh carries a timeless Indian floral character that feels both traditional and refined.
Highly concentrated and long-lasting, this attar is ideal for special occasions, spiritual moments, and personal luxury. Its calming yet uplifting nature makes it equally suitable for daily wear and ceremonial use.
A true expression of purity and craftsmanship, Kewra Ruh is perfect for connoisseurs who value natural perfumery and authentic floral distillates.
Tags: Kewra Ruh, Natural Attar, Floral Ruh, Indian White Flower Attar

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THE ORIGIN
India's bond with fine fragrance spans centuries of artistry and tradition.
Founded in 1914, our roots trace back to Kannauj, Uttar Pradesh-an ancient town revered as the heart of Indian attar and natural perfumery. Here, the art of fragrance is shaped by time-honoured methods, patience, and an uncompromising respect for nature.
Surrounded by fertile, silt-rich land, Kannauj yields rare flowers, aromatic grasses, roses, and indigenous herbs that define the soul of Indian perfumery. This land, steeped in culture and craft, is known across the world as India's perfume capital.
At Ritva Fragrances, we carry forward this legacy-preserving the spirit of 1914 while creating fragrances for today and tomorrow.
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GROW
Our journey starts at the source - carefully cultivated botanicals, nurtured by skilled Indian growers and herbal experts.
HARVEST
At peak bloom, select botanicals are carefully gathered and prepared for our distillation process