Ruh-E-Khus (Vetiver Absolute Oil) | Authentic Indian Attar | Handcrafted in Kannauj
Ruh-E-Khus (Vetiver Absolute Oil) | Authentic Indian Attar | Handcrafted in Kannauj
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Ritva Fragrances – Ruh E Khus (Vetiver Absolute Oil)
Introducing Ruh E Khus by Ritva Fragrances, a timeless summer essential crafted from 100% natural vetiver roots. Distilled with care, this pure Vetiver Absolute is known for its natural cooling properties, making it the perfect companion for warm days. Its crisp, earthy aroma instantly soothes the senses while grounding the mind in calm, natural elegance.
Rooted in the rich heritage of Indian perfumery, Ruh E Khus is traditionally distilled in Kannauj using the authentic Deg Bhapka method. Each drop captures the raw purity of vetiver, preserving its deep, earthy soul and therapeutic freshness. This artisanal process ensures a fragrance that is both natural and enduring.
Ruh E Khus by Ritva Fragrances is incredibly versatile and ideal for fragrance layering. Pair it with florals for softness, citrus notes for freshness, or woody blends for added depth. Its ability to blend seamlessly allows you to create a personalized scent that reflects your unique style.
The tone of Ruh E Khus is earthy, grounding, and quietly refined. It carries a rugged natural character balanced with subtle sophistication—an expression of strength, authenticity, and serenity. A must-have for those who appreciate pure, natural fragrances with timeless appeal.
Embrace the cooling essence of summer.
Experience nature in its most authentic form with Ruh E Khus by Ritva Fragrances.

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THE ORIGIN
India's bond with fine fragrance spans centuries of artistry and tradition.
Founded in 1914, our roots trace back to Kannauj, Uttar Pradesh-an ancient town revered as the heart of Indian attar and natural perfumery. Here, the art of fragrance is shaped by time-honoured methods, patience, and an uncompromising respect for nature.
Surrounded by fertile, silt-rich land, Kannauj yields rare flowers, aromatic grasses, roses, and indigenous herbs that define the soul of Indian perfumery. This land, steeped in culture and craft, is known across the world as India's perfume capital.
At Ritva Fragrances, we carry forward this legacy-preserving the spirit of 1914 while creating fragrances for today and tomorrow.
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GROW
Our journey starts at the source - carefully cultivated botanicals, nurtured by skilled Indian growers and herbal experts.
HARVEST
At peak bloom, select botanicals are carefully gathered and prepared for our distillation process