Shamam Attar | 100% pure | Authentic Indian Attar | Handcrafted in Kannauj
Shamam Attar | 100% pure | Authentic Indian Attar | Handcrafted in Kannauj
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SHAMAMA ATTAR – RITVA FRAGRANCES
Shamama Attar by Ritva Fragrances is a timeless oriental creation, rooted in the rich heritage of traditional Indian attar-making. This exquisite blend is composed of carefully selected natural spices, herbs, aromatic leaves, pure sandalwood, and authentic Kashmiri saffron, harmoniously brought together to create a deep and captivating aroma.
Crafted in Kannauj, the heart of India’s perfumery tradition, this attar is produced using the age-old Deg-Bhapka distillation method. The process relies on manual craftsmanship, hydro-distillation, and bamboo ducting, allowing the ingredients to mature slowly and retain their true olfactory character.
The fragrance opens with warm, spicy nuances, evolving into rich woody and subtly sweet undertones that linger gracefully on the skin. Deep, complex, and beautifully balanced, Shamama Attar is known for its exceptional depth and longevity.
Shamama Attar is designed for connoisseurs who appreciate bold, classic, and long-lasting fragrances — a signature scent that reflects heritage, craftsmanship, and understated luxury.

Ritva Fragrances – Shamama Attar
Rich, warm aur royal traditional aroma. Deep, classy aur long-lasting.
Ritva Fragrances – Shamama Attar
Rich, warm aur royal. Bahut hi long-lasting
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THE ORIGIN
India's bond with fine fragrance spans centuries of artistry and tradition.
Founded in 1914, our roots trace back to Kannauj, Uttar Pradesh-an ancient town revered as the heart of Indian attar and natural perfumery. Here, the art of fragrance is shaped by time-honoured methods, patience, and an uncompromising respect for nature.
Surrounded by fertile, silt-rich land, Kannauj yields rare flowers, aromatic grasses, roses, and indigenous herbs that define the soul of Indian perfumery. This land, steeped in culture and craft, is known across the world as India's perfume capital.
At Ritva Fragrances, we carry forward this legacy-preserving the spirit of 1914 while creating fragrances for today and tomorrow.
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GROW
Our journey starts at the source - carefully cultivated botanicals, nurtured by skilled Indian growers and herbal experts.
HARVEST
At peak bloom, select botanicals are carefully gathered and prepared for our distillation process